Psychology of Colors
Several ancient cultures, including the Egyptians and Chinese, practiced chromotherapy, or the use of colors to heal.
Chromotherapy is sometimes referred to as light therapy or colorology and is still used today as a holistic or alternative treatment.
According to some studies, there are four psychological primary colours – red, blue, yellow, and green.
They relate respectively to the body, the mind, the emotions, and the essential balance between these three.
Red (Physical) – It is a powerful colour. It denotes physical courage, strength, warmth, energy, and also defiance, aggression, visual impact, and strain.
Blue (Intellect) – It is a soothing color. It denotes intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, but also coldness, aloofness, and lack of emotion.
Yellow (Emotional) – This wavelength is stimulating. It symbolizes extraversion, confidence, self-esteem, optimism, but also fear, emotional fragility, and depression.
Green (Balance) – It promotes rest. This color denotes harmony, balance, refreshment, universal love, restoration, reassurance, environmental awareness, equilibrium, and peace.